Following up the national and international innovations in line with the rapidly-changing retail industry and customer preferences, guiding projects according to new trends and preparing regional feasibility studies to increase the competitiveness of the shopping center;
- Project site visit and observation of the environment
- Socio-economic assessment of the project area
- Population-based assessment of the project area
- General review of the shopping center and retail industry
- Assessment of the shopping center and retail industry regionally based on needs
- Assessment of project market and leasing opportunities and options
- Project coverage, target audience, and competition assessment and SWOT analysis
- Determination of the general structure of the shopping center according to the needs and characteristics of the region and location
- Determination of project quality and the best sectoral concept based on regional needs
- Determination of standard store m2 based on the needs of the retail industry
- Carrying out cost-lease-return feasibility study according to the specific leasable area and concept